To remain relevant in a world economic system, trendy businesses need sharp leaders who keenly perceive enterprise know-how. In the middle of a career as an adman in New York, Hugh MacLeod found himself doodling acerbic and almost surreal cartoons on the back of people’s business playing cards to pass the time in bars. Everyone appeared to like the concept, so he saved going. Issues began going gangbusters when he pimped his cartoons on the web, and as he constructed an audience via his blog, he began writing about his other ardour – the brand new world of understanding how to adapt marketing to the new world of the online. Keep in mind when all people was madly printing off vouchers from the web that saved you 40 per cent? That was one of his: aimed toward serving to shift extra bottles from Stormhoek, the South African vintner he works … Read More

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