You know that SEO is important. You need SEO if you want to rank on Google and drive traffic to your site. You may even do a little SEO on your site, but you may be thinking of hiring an SEO company. But what exactly does an SEO company do?
Organic SEO Analysis
Almost all SEO companies offer an organic SEO ranking analysis. They will run an audit of your site and let you know what areas can be improved or are hurting your SEO. This analysis is a basic service and does not offer much value.
Complete SEO Optimization
With the increasing importance of SEO, many companies now offer complete SEO optimization. This includes a site audit, quick fixes for minor issues, and so much more.
Below we will outline some of the services offered by highly effective SEO companies.
SEO is all about optimizing your site around keywords. You want to use keywords that users are already searching for in Google.
Keywords not only bring more traffic to your blog – keywords bring the right traffic to your blog.
An SEO company will help you find the best keywords for your company and optimize your site for those keywords.
Content Creation and Editing
Content is one of the most important things on your site. Your content should be optimized around specific keywords, and it should be at least 700 words. Content should be published regularly so that Google sees your site as “fresh.”
An SEO company may offer a variety of services around content. They should at least make sure your content is optimized. Others will make sure you are using keywords correctly, help you develop a content strategy, and even write or hire writers to create SEO content for you.
Google crawls your site periodically, and technical SEO services make sure everything is in good working order so that you don’t get any technical penalties from Google.
While you can fix technical issues yourself, unless you have web-design experience, it is best to get a professional to help you.
An SEO company will check your site for pages with little content, speed up your website’s loading speed, and ensure you have .txt and .xml pages so that Google crawls your entire site.
On-Page SEO involves optimizing the content on your page around keywords. When you are trying to rank a specific page for a keyword, you want to use that keyword in header tags, image tags, and throughout the content itself.
You also want to include images, bulleted lists, and thorough, helpful content. The idea is to get users to stay on your page longer, which sends a signal to Google that it is a relevant page.
An SEO company will help you make sure your on-page SEO is on point. They will guide you through optimizing each page for the keywords you are hoping to rank.
Backlinks are links to your site from other webpages. These links can help Google see that your page is worthwhile.
While in the past, the rule was the more links, the better, Google now looks for the quality of links. So one backlink from a site with a high domain authority will do more for you than 10 low-ranking sites.
An SEO company will help you get good backlinks in legitimate ways. Be wary of any SEO company that may use black-hat backlink methods – these methods can get you penalized by Google.
Reporting To MeasureSuccess
An SEO company should use analytics to see what tactics are working and which aren’t. They can help you figure out precisely what the analytics mean for your site. The team should then help you make adjustments accordingly.
You can do the SEO of your website by yourself, but it can be more effective to hand it over to an SEO company so that you can focus on the aspects of your business that only you can do.