Creating a quality product isn’t enough to gain the attention and confidence of consumers. The item must be displayed in such a way that it draws shoppers’ eyes and promises to meet a particular need. Consider a few tips that may help you create the packaging that will make your product fly off the shelves.

1. Remember Your Audience 

As you think about package concepts and materials, be sure to cater to your target audience. This affects what your packaging will look like, what it will say and what it will be made of. For example, if your product is meant for a group that values eco-friendliness, be sure to use natural colors and recycled or biodegradable materials. Alternatively, if businesspeople are the most likely to buy your product, consider using strong, professional colors and fonts.

2. Maximize Functionality

Your packaging isn’t simply meant to look nice; it … Read More

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