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Treehugger is a inexperienced consumer weblog with a mission to deliver a sustainable life-style to the masses. Its ethos, that a green life-style doesn’t must mean sacrifice, and its positive, upbeat really feel have attracted over 1.8m distinctive customers a month. Persistently ranked among the many prime 20 blogs on Technorati, Treehugger has 10 employees but additionally boasts 40 writers from all kinds of backgrounds in more than 10 nations around the globe, who generate greater than 30 new posts a day throughout eight classes, ranging from fashion and beauty, travel and nature, to science and technology. Treehugger started as an MBA class project four years in the past and says it now generates enough revenue from sponsorship and promoting to pay all its staffers and writers. It has developed a highly engaged neighborhood and has added popular providers like , and a user-generated blog, Hugg. It was purchased by the Discovery Channel last 12 months for a rumoured $10m.